Nowadays people know the price of everything and the value
of nothing
Oscar Wilde, The Picture of Dorian Gray
  • Who We Are
  • Our Expertise
  • People
    • When other agencies decided to spin off their non-core advertising ancillary services into separate boutique sub-agencies in the 1990s, we made a deliberate decision to retain all disciplines under one roof, with the aim of providing our clients with an efficient single point of contact and comprehensive ‘A to Z’ marketing communications solutions.

      Gulf Marketing and Services Company (GMASCO) was established in the 1970s, and today, we are justifiably proud of our 40 years plus heritage and continue to be fiercely committed to our independence.

      The comprehensive portfolio of services that GMASCO offers, as well as the long term trust we have gained through enduring partnerships with our clients, has led us to represent some of the world’s best international brands over the past four decades.

      GMASCO is the UAE’s largest integrated marketing communications agency.

    • we are
    • Management
      Charles P Awad
      Director – Marketing Communications
    • Management
      Fadi Chivi
      General Manager
    • Management
      Raj Naveen
      Head of Finance
    • Management
      Anish N. Pandit
      General Manager - Gulf Marketing Research and GMASCO E-Business
    • Management
      Rupinder Walia
      HR - Manager
    • Management
      Chucri Helayel
      Client Services Director
    • Management
      Georgios Kotsolios
      Head of Public Relations
    • Management
      Khalid Radwan
      Creative Director
    • Management
      Shaun Dean Thomas
      Creative Director
    • Management
      Rishad Lawyer
      Creative Director
    • Management
      Santosh Iyengar
      Head of Marketing Support Services
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December 2014
Internal training gathers pace

GMASCO’s internal Training Programme for 2014 is in full swing as part of the management’s strategic
commitment to the team members of the Middle East’s fully independent, 360° integrated marketing communications agency.

Internal training

“The advent of new media has dramatically altered the marketing industry’s landscape and in a totally integrated environment like ours, the way we interact with each other, our clients and consumers constantly evolves. Our training programme endeavours to update the skill sets of our team members while equipping them with the intellectual capital and know-how necessary to help them advance their game by strategically responding to the multi-disciplinary, omnichannel needs of our clients,” said Charles Awad, Director Marketing Communications, Al-Futtaim.

Module one of the three month programme commenced on August 13th with ‘The Art of Client Servicing’, followed by ‘The Basics of Public Relations’. Detailed dives into ‘How to Create a Marketing Plan’, ‘How to Judge Creative Work’ and ‘Understanding Print Production Process’ followed to complete round one of the programme, which was well attended by the majority of the agency’s 185 communications professionals. Other courses among others included ‘Insight Mining’, ‘Basics of Media Buying & Planning’, ‘Digital Marketing’, ‘Basics of Market Research’ and Operational Finance.

“Real integration starts and ends with seamlessly connected people and processes. At GMASCO, we pride ourselves for being able to deliver a level of integration that is in sync with our clients’ expectations and well above the industry’s average,” added Awad.

November 2014
Two GMASCO entries make the MEPRA Awards 2014 shortlist

Two GMASCO entries at the Middle East Public Relations Association’s Awards 2014 have been shortlisted by the panel of independent judges.

Digital Media Forum 2014

Plug Ins’ thought leadership campaign YOUR OPINION COUNTS is amongst the four finalists in the Consumer Services category and the only consumer electronics company between the 74 entries nominated for this year’s edition of the MEPRA Awards. This is the second consecutive time that the Plug Ins campaign has made it on to the awards shortlist.

Digital Media Forum 2014

The media launch event of Toyota’s all new Yaris Hatchback was also shortlisted in the Best launch Live Event category for succeeding in establishing the car as a favourite for the urbanistas of Dubai (and the UAE) by associating it with in-city activities relevant to a young, hip, artistic and fashionable audience. Just two more car launches by different manufacturers made the shortlist.

“MEPRA’s recognition comes hard-on-the-heels of our recent award from Motivate Val Morgan for Best Use of Cinema commercial and nominations received earlier this year for our creative and event organisation work and demonstrates the depth, breadth and talent of GMASCO’s diverse and fully integrated marketing communications offering,” said Charles Awad, Director - Marketing Communications.

21st October 2014
GMASCO wins award for Cinema Commercial

Digital Media Forum 2014

GMASCO has won ‘Best Use of Cinema’ category award
at the annual Motivate Val Morgan event recognising the agency’s 4DX cinema commercial for the Toyota FJ
Cruiser Xtreme as one of the most innovative campaigns ran to date.

‘Defy Your Limits’ became an instant hit with tens of thousands of UAE movie theatre goers firmly establishing the all-new FJ Cruiser as the ultimate off road SUV for the adrenaline-seeking, open-air enthusiasts.

“This is a great example of true team work with the best of Media, Creative, Client Servicing, PR & Digital all pulling together to deliver a truly integrated campaign for our client,” said Charles Awad, Director Marketing Communications, Al-Futtaim.

To join the over 95,000 people who have watched the commercial online buckle up and press here….

23 April 2014
GMASCO team attends Digital Media Forum 2014

Digital Media Forum 2014

The GMASCO PR and Digital team recently took part in the Digital Media Forum 2014 which was held at the Royal Mirage in Dubai.

The central theme of the two-day conference was ‘The Digital Experience: Challenges and Dynamics.’ Key topics discussed and presented at DMF 2014 included: how to integrate different digital media platforms for a successful marketing strategy, how to incorporate digital media for brand building, customer service, and campaign planning, how social media is transforming TV audience relationship, how social media can be a measurable venue to drive consumer growth, how to engage and reach the connected in the digital era and how the media industry revenue streams evolve in the face of increasing digital disruption.

The forum was attended by some of the biggest names in the industry including Ali M. Jaber, Dean, Mohammed Bin Rashid School of Communication at American University of Dubai (AUD) - Group TV Director, Middle East Broadcasting Corporation, Hesham Tahssin, Regional Marketing Director, KFC Arabia - Americana Group - Middle East, North Africa & Eastern Europe, Parminder (Parry) Singh, Managing Director for Twitter SEA, India & MENA, Tariq El Haj Omar, Strategic Partner Manager, Google amongst others.

4th April 2014
GMASCO’s team successfully deliver the inaugural Dubai Festival City Road Race...

DFC Road Race

The GMASCO team successfully delivered the inaugural Dubai Festival City Road Race aimed at engaging Al-Futtaim employees and associates, along with their family, friends, and the general public in a fun day of healthy team building.

The race that took place at Dubai Festival City on Friday 4th April 2014, was endorsed by the Dubai Sports Council and conducted under their special Dubai Pulse programme. The 10 kilometre ‘Road Race’ and 3 kilometre ‘Fun Run’ routes were strategically planned by Dubai Festival City’s Race Committee and Facilities Management team, who were additionally tasked with showcasing the city's assets in their planning process. The Roads and Transport Authority and Dubai Police both offered support for the necessary road closures to ensure the race was held in a safe and secure environment.

The Road Race will be held annually, set to become a signature event at Dubai Festival City and a permanent part of Dubai's social sports calendar.

MEPRA 2013 - Two projects by the GMASCO Public Relations team received nominations...

Two projects by the GMASCO Public Relations team received nominations at the Middle East Public Relations Association’s Awards 2013. The campaigns for PLUG INS and Lexus were both in the running for Most Effective PR Campaign within the Consumer Goods category.

The entry from PLUG INS, called ‘Your Opinion Counts’ was created to pioneer consumer research in the fast-evolving industry of consumer electronics. As a run up to GITEX, the campaign aimed to position PLUG INS as a Thought Leader among competitors.

The campaign from Lexus, called ‘Lexus Passion Pioneers’ was designed around the launch of the Lexus IS model. It specifically dealt with communicating the various brand attributes through innovative PR vehicles.

3rd floor, Orient Building, Al Badia Business Park, Dubai Festival City.
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