Nowadays people know the price of everything and the value
of nothing
Oscar Wilde, The Picture of Dorian Gray
  • Who We Are
  • Our Expertise
  • People
    • When other agencies decided to spin off their non-core advertising ancillary services into separate boutique sub-agencies in the 1990s, we made a deliberate decision to retain all disciplines under one roof, with the aim of providing our clients with an efficient single point of contact and comprehensive ‘A to Z’ marketing communications solutions.

      Gulf Marketing and Services Company (GMASCO) was established in the 1970s, and today, we are justifiably proud of our 40 years plus heritage and continue to be fiercely committed to our independence.

      The comprehensive portfolio of services that GMASCO offers, as well as the long term trust we have gained through enduring partnerships with our clients, has led us to represent some of the world’s best international brands over the past four decades.

      GMASCO is the UAE’s largest integrated marketing communications agency.

    • we are
    • Management
      Charles P Awad
      Director – Marketing Communications
    • Management
      Fadi Chivi
      General Manager
    • Management
      Raj Naveen
      Head of Finance
    • Management
      Anish N. Pandit
      General Manager - Gulf Marketing Research and GMASCO Digital
    • Management
      David Minkin
      Client Services Director
    • Management
      Chucri Helayel
      Client Services Director
    • Management
      Georgios Kotsolios
      Head of Public Relations
    • Management
      Khalid Radwan
      Creative Director
    • Management
      Shaun Dean Thomas
      Creative Director
    • Management
      Rishad Lawyer
      Creative Director
    • Management
      Santosh Iyengar
      Head of Marketing Support Services
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May 2015
Gulf Marketing Research unveils new offices to Group Officials

GMASCO receives recognition for digital campaign

The newly launched offices of Gulf Market Research (GMR) located on the second floor of the Orient Building at Al Badia Business Park, Dubai Festival City, were recently visited by a group of senior Al-Futtaim officials including Len Hunt, President – Al-Futtaim Automotive group, Omer Elamin, President – Orient Group, John Harker, Group Director – Human Resources, Colin Cordery, Regional Managing Director, Honda, Kevin Jones, Managing Director, ALAC, Steve Faulkner, Managing Director, Al-Futtaim Finance, Stuart Tyre, Al-Futtaim Automotive , General Manager Strategic Marketing, Abdulrahman Saqr, Al-Futtaim Automotive HR Director, JeanneMarie Bowman, Head of Talent, Group Human resources, Raman Kumar, Managing Director, Al-Futtaim Logistics, Sumit Malhotra, General Manager, Business Excellence and Srikanth N. Business Process Manager, Business Excellence.

GMASCO receives recognition for digital campaign

The guests toured the new 4,800 sq ft facility from where a team of more than 60 provides specialised services in market research and data management, as well as a state-of-the-art contact centre which supports a number of group businesses.

GMASCO receives recognition for digital campaign

The strategic relocation of GMR gives Al-Futtaim group companies the opportunity to benefit from an efficient centralised customer service offering supported by experienced professionals with the knowledge and expertise to provide a uniquely competitive edge in the marketplace and ultimately support the group in creating ‘Customers for Life',” said Charles Awad, Director – Group Marketing Communications.

GMR offers a wide spectrum of market research programmes which includes market and consumer surveys, network development studies, product research and concept testing, brand equity tracking, communications research and campaign measurement, customer engagement and satisfaction research, and mystery shopping. GMR has managed several research projects and manages several ongoing brand tracking programmes for group businesses including Al-Futtaim Automotive group, Al-Futtaim Motors, FAMCO, HINO and Toyota Material Handling, Dubai Festival City and Al-Futtaim Group Real Estate.

GMASCO receives recognition for digital campaign

GMR's contact centre is operational 24/7 with dedicated 64 concurrent seating capacity and is equipped with sophisticated technology from Alcatel-Lucent including Genesys inbound and outbound contact centre platform, Verint Impact 360 call recording, monitoring and reporting solution for quality assurance and compliance, IBM SPSS for advanced data analytics and Tableau for business intelligence and data visualisation, The contact centre currently manages the customer telephony touch point for group businesses including Al-Futtaim Honda, Honda in Oman and Qatar, Trading Enterprises, Al-Futtaim Auto Centers (Fast Fit and Tyre Express) and Plug Ins.

GMR also manages the customer engagement programme for the entire Al-Futtaim Automotive Group, a programme previously handled by Gallup.

Anish Pandit, General Manager – Gulf Marketing Research and GMASCO Digital, said: “We look forward to serving the Al-Futtaim group by forming stronger partnerships across all businesses. As a result of this partnership, we will continue to achieve new benchmarks in 360˚ marketing, customer understanding and relationships management as an outcome of strategic research insights, customer engagement, data management and campaign management, crafting the much needed business edge to compete within the market place in the UAE and beyond.“

May 2015
Research News - Powered by
Gulf Marketing Research

GMASCO’s market research branch, Gulf Marketing Research (GMR) presented the findings of a detailed study of the Saudi Arabian market to senior Al-Futtaim group automotive, finance and investments and acquisitions officials during a two-day forum designed to spotlight the Kingdom’s potential for the expansion of Al-Futtaim’s extensive portfolio of automotive businesses. ‬‬

GMASCO receives recognition for digital campaign

The study carved the current economic and demographic landscape of Saudi Arabia and unearthed useful insights and trends that will help shape Al-Futtaim’s expansion strategy in the GCC’s biggest market.

GMASCO receives recognition for digital campaign

“GMASCO’s 360 degrees capability is a major asset for Al-Futtaim and GMR forms a vital component as a strategic knowledge tool that always feeds the group with high quality, reliable and independently verified data to help decision makers make informed investment decisions,” said Charles Awad, Director - Group Marketing Communications, Al-Futtaim.

April 2015
GMASCO hosts global forum in Dubai

Intercontinental Dubai Festival City was the venue for this year's global conference of ‪ICOM‬ - the world's largest network of independent advertising and marketing agencies, hosted by GMASCO, one of its two UAE-headquartered member firms. ‬‬

GMASCO receives recognition for digital campaign

Over 80 delegates from 28 countries attended the gathering to debate, discuss and deliberate on the future direction of the advertising industry, sharing best practices and perspectives from the four corners of the world.

GMASCO receives recognition for digital campaign

“As a result of this conference, Dubai Festival City and Al-Futtaim gained significant global exposure in front of an audience of communicators and heavy social media users sending our brand to audiences around the world,” said Charles Awad, Director - Marketing Communications,
Al-Futtaim.

March 2015
GMASCO receives recognition for digital campaign

GMASCO’s recent digital campaign for Toyota on behalf of Al-Futtaim Motors received much attention from the advertising industry, as it was shortlisted for ideation, creativity and effectiveness at this year’s MENA Digital Awards held in Dubai in March.

GMASCO receives recognition for digital campaign

GMASCO took the Toyota Yaris out of the showroom, fitted it with hidden cameras and sensors, and placed it at popular hangout spots frequented by members of the model’s core target group. Passersby were surprised to hear the Yaris talk to them and their reactions were captured on camera. These were then posted to Facebook and Twitter, creating a highly impactful viral effect that promoted the Yaris in the realm of social media.

The entry was nominated under the category of ‘Digital Activation’ and beat off the competition from thousands of other entries from the entire region, all vying for a place on the prestigious shortlist.

February 2015
GMASCO wins MENA Cristal Award

GMASCO has won bronze in the ‘Best Use of Screens’ category at the MENA Cristal Awards for its Toyota FJ Cruiser Xtreme 4DX commercial, during an evening that capped the prestigious 2015 ID Cristal Congress, in front of an audience of 300 delegates from the region’s advertising industry.

GMASCO wins MENA Cristal Award

The latest award comes hard on the heels of GMASCO’s previous accolade for the same commercial at the Motivate Val Morgan ‘Best use of Cinema’ where it won gold.

“This is a great example of how creativity and effectiveness can seamlessly blend to develop campaigns that add value to the sales cycle of clients’ products, and prestige to the advertising agency that creates it” said Charles Awad, Director - Group Marketing Communications, Al-Futtaim.

December 2014
Internal training gathers pace

GMASCO’s internal Training Programme for 2014 is in full swing as part of the management’s strategic
commitment to the team members of the Middle East’s fully independent, 360° integrated marketing communications agency.

Internal training

“The advent of new media has dramatically altered the marketing industry’s landscape and in a totally integrated environment like ours, the way we interact with each other, our clients and consumers constantly evolves. Our training programme endeavours to update the skill sets of our team members while equipping them with the intellectual capital and know-how necessary to help them advance their game by strategically responding to the multi-disciplinary, omnichannel needs of our clients,” said Charles Awad, Director Marketing Communications, Al-Futtaim.

Module one of the three month programme commenced on August 13th with ‘The Art of Client Servicing’, followed by ‘The Basics of Public Relations’. Detailed dives into ‘How to Create a Marketing Plan’, ‘How to Judge Creative Work’ and ‘Understanding Print Production Process’ followed to complete round one of the programme, which was well attended by the majority of the agency’s 185 communications professionals. Other courses among others included ‘Insight Mining’, ‘Basics of Media Buying & Planning’, ‘Digital Marketing’, ‘Basics of Market Research’ and Operational Finance.

“Real integration starts and ends with seamlessly connected people and processes. At GMASCO, we pride ourselves for being able to deliver a level of integration that is in sync with our clients’ expectations and well above the industry’s average,” added Awad.

3rd floor, Orient Building, Al Badia Business Park, Dubai Festival City.
+971 4 208 5750